Lancaster PA Real Estate Blog

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Name:Jeff R. Geoghan - Marketing VP & Coach
Company:Coldwell Banker Select Professionals
Email: Contact Jeff R. Geoghan - Marketing VP & Coach (Coldwell Banker Select Professionals)
Website URL:http://www.jeffg.me
Office Phone:7177358400
Cell Phone:7177990851
Alt. Phone:7177358402
Fax Number:7177352207
Address:1000 North Prince Street, Lancaster, PA, 17603
Description:Marketing Vice President at one of Coldwell Banker's fastest-growing brokerages. Jeff has been nationally-featured and he's been quoted in Lancaster News, PA Business, WGAL & the Wall Street Journal.

About Jeff Geoghan

Let Jeff Geoghan help you with your real estate marketing needs.
 
For the better part of the last decade, Jeff Geoghan built a real estate practice based around internet marketing principles with particular focus on growing his presence organically.  Through creative writing & photo content, obsessive SEO attentions and most recently video content he mastered the on-the-ground marketing techniques available to real estate agents.  
 
Following up a degree in Marketing from Penn State in 1989, Geoghan did tours in sales and marketing with Nabisco Brands, Inc. in New York and Ernest & Julio Gallo in San Diego & Los Angeles, California.  Afterwards he led in developing sales training practices with May Department Stores throughout the western states, where he held seminars and sales workshops at numerous locations.  May Department Stores then tapped Geoghan to lead the launch of their online sales in 1997, where he developed both a consumer site as well as a customer service and shipping operation for the company.  In the meantime he earned his MBA in management from Dowling.
 
Upon relocating to Central Pennsylvania, Jeff moved into the real estate field by developing a business model based on internet marketing and subsequently, social media engagement.  In 2004 he founded yourlancasterhome.com, which eventually became the top-ranked real estate website in the region.  Jeff’s blogs have garnered him national recognition and interviews with new organizations from local to the Wall Street Journal, as well as television interviews.  He also pioneered in the Pennsylvania region as a green-focused agent, with multiple affiliations and expertise.
 
Beginning in 2009, Geoghan began coaching and consulting on web marketing and social media for real estate, including a stint with Coldwell Banker to help transition a major independent brokerage to the CB system.  As his real estate practice involved more and more enphasis on web, he began to be sought out by companies to collaborate on branding and messaging, two areas where Jeff finds particular satisfaction.  
 
In January 2012 Jeff began a new chapter as Vice President of Marketing and Consumer Engagement for Coldwell Banker Select Professionals, an emerging national brokerage based in Lancaster County, PA with over 250 sales associates in eleven offices, serving Central/Southeastern Pennsylvania.  Jeff has extensive experience with social media, personal branding, video marketing and reputation management.  
 
 

How Jeff Can Help You Grow Your Real Estate Business

I Can Help You Develop a Plan

Over twenty years of business experience in every setting from national boardroom to the backroom of a mom & pop operation gives me some street cred when it comes to dispensing assistance.  I’ve been either selling or marketing something since 1986… let my experience & insight help you with your next project.  Specifically:

1)      Workflow analysis and organizational review – help you get more from your investment

2)      Advise on market trends and consumer behavior opportunities

3)      Assist you to develop doable marketing plans for your company, with timelines

I Can Help You Get the Word Out

I’ve written hundreds of press releases, been interviewed by the media and been published in business journals and newspapers of all sizes.  I know how to talk to the media and, more importantly, help you develop a narrative of your story that connects with people.  It’s your story, after all; not a sales pitch.  Specifically:

1)      Writing press releases and scripts to support your campaigns.

2)      Consult on simple video and photographic opportunities that augment your text.

3)      Act as your press agency and create strategies that I will run for your business on retainer.

I Can Fine Tune Your Web Presence

Since the early 2000’s I have been literally immersed in web marketing; both as a national leader for a Fortune 100 company and on my own in local business.  Websites have changed dramatically over the last decade and your business, now more than ever, needs to have its story told online.  I can help you get that done and keep it fresh.  Specifically:

1)      Review your existing websites and blogs for improvements in searchability and coherence.

2)      Design and implement websites for you (I prefer the WordPress framework for my projects).

3)      Teach your staff how to blog for you as well as maintain an updated website.

I Can Build Your Brand on Social Media

Since my first days on Twitter in 2006 I’ve been hooked on Social Media; but not for the reasons you might think.  I love SM for its absolutely unparalleled opportunities to connect with real customers in your local area.  For me, it meant up to 50% of my annual sales on some years.  I know from experience that you, too, can “climb the social ladder” and see bottom line results.  Specifically:

1)      Set you up on the big social media sites (Facebook, Twitter, Foursquare, Yelp,etc).

2)      Show you how to collect customer testimonials and get them out for all to see online.

3)      Train your team how to leverage social media with minimal work (sounds good, eh?)

There’s so much more...

Let’s get together and talk about it – what you’re dreaming of, what your team really wants to do, etc.  I like to call myself “the marketing bartender” sometimes because I’m a good listener who keeps confidences – you’re goals and dreams are safe with me.  It’s my sincere hope that we can work together to grow your business and make a difference.

 

Real Estate Client Testimonials

 "We beleive Jeff went above and beyond the normal service.  He made us feel like we were the only clients he had.  We highly recommend Jeff" - The Haines - Hamilton Park

"Jeff was a pro in all respects to our sale and purchase.  He was calm when times were stressful.  He always returned our calls promptly!  We felt like Jeff was working for us every day...he was wonderful from the first open house through settlement"- The Swionteks - Manheim Township

 "Jeff was a pleasure to work with...I will be recommending him to my friends! - The Johnsons - Lititz

"Jeff was an outstanding agent, and we would highly recommend him..." - The McEdwards - East Hempfield Township

"Jeff answered every single question we had about the process...we would recommend Jeff to anyone"   - The Gildeas - Manheim Township

"Jeff Checked things even more thoroughly than we did.  He was fun to bounce ideas around with, can see possibilities, helps bring relevant information and confidence to decision making" - The Weavers - Columbia

"I told a lady my kids were playing with at mall to call you...and gave her my name as a reference"        - The Saint Cyrs, East Petersburg"

"Jeff was looking out for us and when he saw something that was not right in a house, he was honest enough to let us know.  He really was looking out for our interests"  - The Maris' - Manheim Township

"Jeff was willing to show us many homes without us feeling like we were inconveniencing him.  Seeing numerous homes  helped us narrow down our priorities...he was patient with us!"  - The Stoltzfus'  - Lititz

"Was very quick on our counteroffer - coming to us on a Friday night to sign, ensuring that we would get the house" - The Halls, New Holland

"The first afternoon we met, I was sold on Jeff" - Alisia Lara, Lancaster City